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The in-store digital platform’s endless aisle capabilities will strengthen the brand’s planned 25-plus store omnichannel strategy.
February 7, 2025
By: Lianna Albrizio
Associate Editor
Australian online beauty retailer Adore Beauty has tapped in-store digital platform Tutch to provide its endless aisle capabilities for the retailer’s entry into physical retail. Together, the companies will provide a solution to integrate Adore Beauty’s online offerings with its in-store experience aiming for a seamless omnichannel strategy. Despite the growth in online sales, physical retail stores remain a vital component of the beauty and skincare market. As of 2024, the online b...
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